A hands-on workshop for creative founders who want to talk about their brand clearly, naturally, and authentically. Presented by Laer Studio and First Pick, the session walks through the building blocks of brand storytelling -- from word choice and tone to visual identity -- and how each of those elements shapes the way people understand and connect with a company. The format is deliberately light on lecture. Attendees work on their own brand throughout the session, with dedicated time to write, reflect, brainstorm, and trade feedback with the room, so founders leave with language they can actually use rather than a set of abstract principles. It is aimed at independent makers, studio owners, and early-stage founders in the Portland creative and tech community who are building a brand without a marketing team behind them. Tickets are 25 dollars per person. Full details and registration are on the event page.
