A one-hour online workshop pairing a brand designer with an attorney, aimed at small business owners and creative professionals who have built something worth protecting. Renee Garcia of Renee Lynn Creative opens with the fundamentals of branding and how to build one that actually attracts the right audience rather than just looking nice. Michael Jonas, JD, MBA of Narwhal Law and Business Strategy then covers the legal side: how to protect a name, a logo and the other elements that make a brand recognizable, and where the real differences lie between copyright, trademark and licensing. The session also tackles the question that catches most freelancers and studios out eventually, namely who actually owns work created for a client or with a collaborator, and how a written agreement settles that before it becomes a dispute. Suitable for businesses at any stage.
