South by Southwest celebrates the convergence of the tech, film, music, and culture industries with one of the world's most influential festivals. SXSW 2027 spans seven days in Austin, Texas, featuring more than 850 conference sessions on technology, AI, startups, and the future of media, alongside 4,400 musicians across 300-plus showcases, 375-plus film and TV screenings, comedy performances, and hundreds of brand activations. For founders, engineers, and creatives it is a global stage for launching products, meeting investors, and catching the trends that will define the next decade. The 2027 festival runs March 15-21; badges are available through the SXSW site, and early registration typically offers the best rates.
