NextNW hosts a fast-paced, one-hour virtual session on what actually works on social media right now. Moderated by Kent Lewis, NextNW Executive Director, the panel features Madison Whitcher of MDZN Studio on a data-driven approach to creating, optimizing and measuring content, and Brennen Scarlett of Scarlett Creative Co. on building authentic digital brands for professional athletes. The discussion covers what makes an audience stop scrolling, how to use data to sharpen content without losing the core idea, how to plan and test a content calendar, how the major platforms differ from one another, which metrics are worth tracking, and how athlete and personal branding works in practice. The organizers promise real examples and repeatable frameworks rather than trend-chasing or vague best practices. Free to attend; registration through the NextNW event page. Part of NextNW ongoing programming for Pacific Northwest founders, marketers and startup operators.
